الفهرس يوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Saw the Egyptian insurance market, in the current era, many of the rapid changes and complex and diverse areas, and have effects and implications of direct and indirect effects on the insurance industry and marketing policy, which requires dealing with them and studied to prepare a marketing strategy, effective in light of these variables, which include:
1 - economic variables.
Facing the insurance market economic variables interrelated came as an inevitable result of the current world shifts the trend towards privatization and market mechanisms, and to keep abreast of these variables, Egypt joined the Convention on the GATS (GATS) General Agreement Trade in Services, according to which was released the insurance sector and allowing foreign capital to practice the insurance activity in Egypt, by 100%, and the abolition of the nationality requirement for the foreign manager who manages the company, this transformation of the Egyptian insurance market, market oriented free market to prevail when the serious competition and is subject to its mechanisms.
There is no doubt that this has direct implications on the marketing policy of insurance companies operating in the competitive environment is designed to provide the best possible service, and as GATS GATS represents a modern changes in the insurance market and the need to know the marketer insurance and their effects on marketing so it will be dealt with in chapter II .
2 - technological variables.
Decade has seen Alokhirmen the past century technological progress enormous in the world of communications and information systems, which made the world a small village (in the sense media) facilitates the exchange of ideas and information and conducting commercial transactions and exchange of services without meeting the material between the ends, Egypt was not immune to it, has seen exponential growth in the use of computers and the Internet in addition to working on the provision of infrastructure for the use of e-commerce.
For this direct implications on the marketing of insurance, foremost of which is the trend towards e-marketing, and this finding is applied to the researcher, and will be followed in Chapter VI, Baattabaraltsoeq-mail is a modern changes in the marketing of insurance will be addressed in Chapter II of the research.
3 - legislative variables.
Issued many of the legislation concerning the insurance sector to its growth and development in order to be abreast of international changes and some are developed by Act No. 91 of 1995 amendments to the Law No. 10 of 1981 (), and rolled after the laws in order to develop the insurance market is the most important version of the tax law No. 91 for the year 2005. where the reduced tax bracket, followed by Law 143 of 2006 amending Act No. 111 of 1980 which led to the reduction of the tax stamps on insurance premiums and increase the limit of tax exemption on life insurance premiums. Stamp duty has been reduced by 1% relative to each installment, but this positive impact on pricing. As it leads to reduction of the premium downloads, which contributes to the growth and popularity of insurance.
4 - Insurance Abralbnuk.
The market for insurance is a growing trend in the distribution of its products through banks as outlets modern aimed at attracting bank customers to purchase insurance products, has suffered such a welcome from banks in order to provide integrated services and a variety of makes it unique competitive advantages to its customers, and this represents a changing recently in marketing policy of insurance.
Because the attention of marketing strategies in the insurance industry came late for it in other services, in addition to the growing trend of all organizations, whatever the activity, to apply the modern concept of marketing, so it represents a new variable in the marketing of insurance.