الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص This study aimed principaly to evaluate the Oriented agricultural Television programmes across Egyptian T.V. Accordingly, specific objectives were stated as follows: 1- Identify fields and contents of agricultural subjects which directed through good morning T.V. programme through: a) Studying the contents of agricultural subjects which directed through good morning T.V. programme, and identifying contents coverage rate for the aims of development strategy in ninety to 2017. b) Studying forms of presenting the agricultural subjects m good morning T.V. programme. c) Determine subject matter sources in the agricultural subjects which directed through good morning T.V. programme. d) Studying the arrangement and suitability of agricultural practices timing ior Hort and field crops in agricultural subjects in good morning T.V. programme. 2- An~lyzing the contents of the land secrets T.V. programme through: a) Studying the contents of the land secrets T.V. programme and identifying contents coverage rate for the aims of development strategy in 2017. b) Studying forms of presenting the land secrets T.V. programme. 3- Identifying the opinions of extension Leaders in: T.V. as a knowledge source, also their opinions in T.V. programmes which directed through the Egyptian T.V., also their opinions in agricultural programmes, and ~- -2- their opinions m agricultural subjects in good morning T.V. programme, and their opinions in land secrets T.V. programme and identifying the knowledge and adoption rate of the extension lesders, of some proper practices presented through the two programmes. To achieve the aims of this study, the research used ”content analysis”. With reference to the third aim, which concem with the effect of directed agricultural programmes across Egyptian T.V., the research has done this study to know idease of extension leaders of the subjects directed, and their suggestion towards the development, also, the knowledge and adoption of those leaders for some agricultural practices including in the agricultural T.V. programmes. This research is divided into four chapters: the first deals with the research problem, the second covers the review of literature, the third explains the methodology, and the fourth presents the results and discussions. The main results could be summarized as follows: - The study showed about the agricultural subjects which presented through good morning T.V. programme that the plant production topics were involved in 55.9% of all the presented agricultural subjects, then animal produ~tion topics, and rural community topics, It cleared that the important related aims of plant production which covering about 39% from total times were promotion of field crops, raise capacity of production needs, promotion ofHort. Crops. - Concerning source of directed communication subjects across agricultural subjects in good morning T.V. programme. It cleared that farmers represent most of the communicators representing about 79% from subject sourceE., then the extension agents and graduates. ’• -3- - The results showed that majority of presented agricultural subjects in good morning T.V. programms gave a large degree in balance to direct the knowledge for different practical agriculture and gave to preplanting stage enough importance, and also through planting stage. - Concern types or forms of presenting the agricultural subjects in good morning T.V. programme, it has been found that the content was in groups according to the forms and that the dialogue between two persons was the most importance one. - The study showed about the land secrets T.V. programmes that the plant production topics were involved in 71.7% of the programme, animal · production topics were in· 18.4% and rural co11llllunity topics were in 9.9% of the progra11lllle. - The programming format of the land secrets episodes was found to contain 41% comedy, 3 7. 7% neutral, and 20% tragedy. All episodes contained background music, dancing in all its forms and styles, folk songs, and folk proverbs. All of the land secrets episodes had a direct messages or indirect messages. Concerning taking optmons of extension leaders, it has been found that the T.V. in the first grade between different kinds of sources depending it in information and knowledge (43%). It cleared that the most of extension leaders bringing continuously listening directed agricultural programmes (land secrets, and agricultural subjects in good morning T.V. programme). |