الفهرس 
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Abstract
The aim of the following research is to fill the gap between general knowledge of social media marketing and social media marketing for lodging companies ,The goal is to find out how hotel companies are currently using various social media platforms that may be different from another industries and to get a feel for which companies have the strongest social media campaign at the moment ,and how that may affect their brand equity .The ultimate goal of any marketing campaign is to create a return on investment there is not a lot of money needed to conduct a social media campaign ,but time is a huge factor .Is it really worthwhile for hotel to have employees spend their whole day on Facebook and twitter ?Is this action really creating any increase in revenue?.