الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص With the development of means of br>communication startingbrthe invention of printing ,passing through the Wireless andbrradio and television ,satellites ,the Internet and fiber optic ..brending with the mating between the means of communication,brThe TV programs has tended to interact with viewers by phone, email,br>regular mail or through coming to the recording studio to participate in the activities of the program. The researcher found the emergence of TV interactive advertising, which began to emerge strongly on the TV screen, then the space of time for this type began increases slowly until it became occupies clear part of the total area of the TV advertising. Problem of the study By the researcher’s reviewing previous Arabic and foreign studies, he has noted that there are many Arabic and foreign studies, which dealt with the relationship between the TV advertising and adolescents, foreign studies addressed advertising on interactive TV while the previous studies which dealing with the TV Interactive Advertising and its relationship with adolescents were rare. Based on the foregoing, the researcher has formulated problem of the study as the following: The Different Impacts of TV interactive advertising on the Egyptian university students Importance of the study: The importance of the current study determined by in the following points: - The different impacts of TV advertising on the public in general and youth in particular is one of the topics which existed -Bstrongly on the Egyptian, Arabic and international scene in recent years. - The importance of studying the interactive mode in the television advertising and its various impacts on the universities students. This study is trying to spot light on these impacts which results from the mating between more than one mean – TV is in the forefront of them.- in causing of these impacts. - The importance of this study results for those in charge of the TV advertising industry, which in turn them will enable to carry out the amendment ,development and even invent new styles. - The importance of knowing different impacts of this kind of TV ads, thus knowing how to deal with these impacts and avoid the harmful impacts and behaviors that may be caused by it, processing of these impacts or find alternatives to prevent the recurrence of these impacts, and increase the effectiveness of the positive impacts and behaviors induced by TV interactive advertising. Objectives of the study: Recognition on The Different Impacts of TV interactive advertising on the Egyptian university students. We can formulate a set of goals through which achieved the main goal such as Recognition on: - The methods which used by advertisers in the TV interactive advertising to persuade the viewer to interact with the TV interactive advertising. The Arrange of the TV interactive advertising between programs that the Egyptian students are prefer watching. The rate of exposure of the Egyptian university students to the TV interactive ads. |