الفهرس 
منهجية الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The goal of this research in general to the definition of local channels and try to monitor the mental image that form in the minds of viewers for these channels, and find out the pros and cons of these channels. The field study was conducted on a sample of 500 respondents from the masses of the Delta channel as an example of local channels and in five governorates (Gharbia, Dakahlia, Kafr El-Sheikh, Menoufia, Damietta), which aimed to measure the mental image for viewers of channel Delta and also to study the relationship between the different demographic characteristics of the sample aimed study (such as gender, age, educational level, economic level) and the mental image they already have of the channel in terms of the degree of credibility in the content presented and keep up with the latest news and attention to the interests of citizens and display problems and search for solutions to these problems and other reasons that attract any viewer to follow any channel. And The results indicate that the proportion of the medium-view of channel Delta. With regard to the measurement of attitudes on the content provided by the channel Delta were positive trends in the foreground and then the neutral trend and finally the negative trend.