الفهرس 
الاطار العام للدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study sought to determine the extent of the impact of price and non-price sales promotion techniques on impulse buying behavior, with mediating the customer perceived value by applying on garment customers. where the proposed study model was designed and choosing quantitative method by using the deductive approach in this research. The questionnaire was designed and filled from questioned sample, and directed to the garment customers in Libya. In order to analyze raw data of the study, the statistical program SPSS was used to enter the raw data, and the selected sample amounted 384 customer, while the number of correct forms, which have been entered for the program amounted to 317 with a rate of 83,6% of the total sample size. AMOS statistical program was also used to measure the direct and indirect relationships between many variables. Results of statistical analysis has shown a positive significant correlation between price and non-price sales promotion techniques and customer perceived value and impulse buying behavior, and concluded also that moral positive impact of price and non-price sales promotion techniques on impulse buying behavior increases when mediating the customer perceived value. In addition, Sales promotion techniques also affect the increase of impulse buying rates in women’s garments.
The impact of sales promotion techniques on raising impulse buying rates in women’s garments also increase, through the effect of the sales promotion techniques on the perceived value.