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العنوان
دور الإعلام فى تحسيـن الصورة الذهنية للمقصد السياحي العراقى /
المؤلف
غريب, أحمد رضا.
هيئة الاعداد
باحث / أحمد رضا غريب
مشرف / وليد سيد أمين عبدالله
مشرف / دعاء سمير محمد حزة
مناقش / علاء الدين محمد عبدالوهاب محمود
الموضوع
السياحة - العراق.
تاريخ النشر
2016.
عدد الصفحات
184 ص. :
اللغة
العربية
الدرجة
الدكتوراه
التخصص
السياحة والترفيه وإدارة الضيافة
تاريخ الإجازة
01/01/2016
مكان الإجازة
جامعة المنصورة - كلية السياحة والفنادق - قسم الدراسات السياحية
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

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المستخلص

Media is a main partner in the tourism activation process and that the more numerous and varied means of communication has increased, the more knowledge, information and news of the masses we will find, and this will lead to increased awareness and understanding of the tourism industry. So the role of the means of communication and media was big in the tourism service, it affected by means of various communication and used by the renewal of thought of the masses and provide them with culture and tourism to draw a picture of a private tourist sites of mind even accepted by the masses, the interest is mutual in the media and tourism due to media attention tourism because they strip a significant number of sectors of the state must therefore employ the energies of the media to serve this sector, including the media is the language of communication to convey the message or creating a tourism awareness or developing tourist image of a state, so this study came to focus on the importance of tourism information in the development of tourism awareness in general. Tourist Information is a collection aspects of the activity carried out by media organizations to create a knowledge based of tourism among the public to affect the trends and ideas and then may affect the behaviors toward tourism to attract the largest possible number of tourists both from within the country or from abroad through various media. Research goals : 1-Highlight the significant role played by the tourism sector in support the tourism economy of the country, whether archaeological or historical, religious or natural climatic. 2-Recognizing the impact of advertising in tourism marketing. 3-Recognizing the impact of advertising in the preference of tourists country from other countries. 4-Recognizing the reality of tourism in Iraq. 5-Aims to develop a tourist decisions by improving the mental image of it.