الفهرس 
المستخلصيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The researcher aimed to detemine the effect of consumer animosity and consumer ethnocentrism on willingness to boycott of foreign product through mediating country-of-origin image and product image by implementing on Egyptian consumer. An analytical model is developed as a guideline to test the relationship between study variables. A quantitative method with deductive approach are chosen in this research. In order to collect primary data, a questionnaire is designed and randomly data have been collected from consumers. The SPPSS is used to process the primary data, and AMOS is used to measure the direct and indirect relationships between more than two variables. Sample size is 384, and the valid questionnaires are 291 (75.8% of sample size). The findings shows that there is a significant effect of consumer animosity on country-of-origin image, but there is no significant effect of consumer ethnocentrism on country-of-origin image. There is a significant effect of consumer animosity (economic, political) on product image, but there is no significant effect of consumer animosity (war, personal, general) and consumer ethnocentrism on product image.
There is a significant effect of consumer animosity and consumer ethnocentrism on willingness to boycott of foreign product. The significant effect of consumer animosity (economic, war, personal, general) on willingness to boycott of foreign product will increase when mediating country-of-origin image and product image, but The significant effect of political animosity and consumer ethnocentrism on willingness to boycott of foreign product will not increase when mediating country-of-origin image and product image.