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العنوان
مصداقية القنوات التليفزيونية الحكومية والخاصة لدى الجمهور المصرى/
المؤلف
محمد، رحاب عبد الناصر عوض.
هيئة الاعداد
باحث / رحاب عبد الناصر عوض محمد
مشرف / أميمة محمد عمران
مناقش / محمد معوض
مناقش / حسن على
الموضوع
القنوات التليفزيونية.
تاريخ النشر
2016.
عدد الصفحات
275 ص. ؛
اللغة
العربية
الدرجة
ماجستير
التخصص
الاتصالات
الناشر
تاريخ الإجازة
30/10/2016
مكان الإجازة
جامعة أسيوط - كلية الآداب - إعلام
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

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from 284

المستخلص

This study sought to determine the credibility of the governmental and private Egyptian television channels such as (channel one, the Nile, cbc, Alhayat) according to the different levels formed for this credibility and provided by the structural model of the levels of credibility . Also, it aimed at identifying the most credible channels for the Egyptian people, and determining the degree of the respondents’ confidence in the governmental and private Egyptian channels. The study assumed that there are statistically significant differences between the respondents regarding to their evaluation of the credibility of the governmental and private channels at various levels of credibility according to a number of demographic variables (gender, age, educational level, income, place of residence). The study applied on a sample of 400 individuals from the audience of the TV channels under study in the Assiut Governorate, and divided on the rural and urban areas on the various other demographic variables, during the period from (April 17, 2015 : June 25, 2015)by using a questionnaire tool.
The study reached to several results including: 43.5% sample could not identify which more credible channels ; Are they the governmental channels or the private channels? while 38% of sample pointed to the that private channels are the most credible, on the other hand 18.5% for the governmental channels . Egyptian private channels took the first place in terms of confidence among the people. Throughout comparison between the answers of the respondents about the credibility of the channels that the study handled different issues, it was found Alhayat channels are the most credibility from the respondents, point of view in its dealing with various issues except the issue of overpopulation in Egypt, in which Channel One took higher rates of credibility. Also it was shown that the issue of removal of subsidies took the last place in terms of the degree of credibility that was handled in various channels.