الفهرس 
مستخلص الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This Study is aimed to investigate the effect of marketing communications across social networking sites and the dissemination of investment culture of the Egyptian Stock Exchange, That by applying on brokerage firms clients in Dakahlia Governorate. An analytical model is developed as aguideline to test the relationship between study variables. Aquantitative method with deductive approach are chosen in this research.The Survey was designed by the investigator, and was directed to the brokerage firms clients Dakahlia Governorate through personal interview. The SPSS is used to process the primary data, Sample size is 376, and the valid questionnaires are 340, By an estimated 90% of the total sample size. The findings showed that There were significant correlation between the relationship of each dimension of communication via social networking sites and the culture of investment in the Egyptian Exchange. Also, it shows that significant correlation effect of both communicate and share materials, while there was no significant effect after cooperation to invest in the Egyptian stock market culture. Finally, it shows there are no significant differences in the views of a sample study vocabulary for communication via social networking sites and demographic variables (gender, age, education level, years of experience, income). the study found significant differences in the views of a sample vocabulary study on investment in the Egyptian Exchange culture according to the( gender). Whereas, there were no significant differences in the views of a sample survey on investment in the Egyptian Exchange culture vocabulary according to (age, education level, years of experience, income).