الفهرس 
مقدمةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
I’ve sought the researcher during the study to exposure to the performance of your public relations in Kuwaiti banks, where the functions of public relations has expanded to include the use and provision of all aspects of contact with the outside public property (CRM) with the most modern technology and effective influence on public opinion, such as websites and what represents the main gate to know about the activities and policies of the bank effective and interactive means between the bank and its clients and use the latest modern ways of advertising, publishing and preparing press publications, organize and sponsor special events and contribute to the social responsibility in order to obtain support for the facility and activities. The most problematic study on the banking sector to perform a vital hub in the economic and financial system of any state, because of its positive impact on economic development through the mobilization of adequate savings, and efficient allocation of these savings on various investments, and is the bank one of the major pillars and fundamental in the construction of the economic structure of the State and the episode that interact within the areas of economic activity. The importance of this study has emerged for several reasons, including:1-highlight the most important sector in the Kuwaiti economy, which commercial banks and assess the performance of public relations programs. 2-modernity current study, although there has been some near this area studies but older period of time and during this period there was a lot of changes on various media, economic and technical levels and Informatics, which was a reflection of the shift in the performance of public relations and the perception of it. -3 Most Kuwaiti banks do not assess the performance of their public relations agencies and evaluates programs before implementation or post-implementation depends in evaluating its activity on what is published by the Bank in the media. 4-study is trying to attract the attention of researchers and practitioners draw the attention of public relations to the importance of assessing the performance of the Public Relations Department in achieving marketing efficiency. 5-importance of studying the mental image of the institutions where he helps to know how they are to strengthen the positive aspects and address the negative aspects in the performance of public relations departments of the Kuwaiti banks’ functions which it was created. The study also aimed to assess the performance of public relations agencies in Kuwaiti banks, and assess their role in the formation of a mental picture of these banks have internal and external audiences, and determine the features of this image among the public of the study sample.