الفهرس 
مستخلص البحث باللغة العربيةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This research aims to study, A proposed model to accomplish pharmaceutical sales promotion decisions optimization, Applied to the Egyptian International Pharmaceutical Industries Company (EIPICO), And through the discussion of the study, it has been shown that EIPICO company does not use any quantitative methods To optimize pharmaceutical sales promotion decisions, Which makes it unable to assess these decisions and determine achieve their returns in an integrated manner during periods of planning target, Here lies the importance of the current research, The research showed that it can be applied to the proposed dynamic programming model in the optimization of pharmaceutical sales promotion EIPICO decisions, And identify the optimal policies that have maximum returns when implementing these decisions, which contributed to achieving the main objective of the research and sub- objectives emanating from it, Therefore, the research recommended the need to focus on quantitative methods in decision-making, and intensify training and qualification of workers, and the use of qualified and specialized persons, and the introduction of computer programs and new technologies for research operations to the company, and opening of special sections to apply quantitative methods to optimize the decisions, also a researcher suggested to development of policy sales promotion in EIPICO company, in addition the researcher recommended that the attention of researchers in the field of application of quantitative models to optimize the sales promotion decisions, and marketing decisions in general.