الفهرس 
CHAPTER ONE: GENERAL INTRODUCTION AND PURPOSE OF THE RESEARCHOnly 14 pages are availabe for public view
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Abstract
This study tries to examine the relationship between retailer awareness, retailer image and consumers’ purchase intention. Thus, the study tried to identify the most influential store image attributes that form the store image and examine their impact on retailer awareness and purchase intention, trying to identify the mediator role it can play. Moreover, this study tests the proposed framework trying to compare the relationships between the research variables among the three hypermarkets.