الفهرس 
المقدمةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This dissertation is entitled ”Provisions of Fiqh on Purchase Endearing Items and Their Effect on the Commercial Marketability” – A comparative Study”.The thesis consists of an introduction, two parts and a conclusion. Introduction includes the importance of this subject matter, the problems of researching it, previous studies, its methodology and layout. I handled in introductory part the identification of the research terminology through two chapters. In chapter one, I addressed the sale in Islamic Fiqh, the evidence for its legality and elements. In chapter two, I handled the identification of the terminology of the subject matter and showing the meaning of the words ”Endearing Items”, ”Effect”, ”Commercial Promotion” and Similar words. But part one the has been entitled ”Advertizing propaganda of commercial products”, consists of four chapters, we addressed the notion of advertizing propaganda, its truth and the evidence for their legitimacy, their types, history, their religious provision and legal one in addition to the advertizing gifts, their fiqh and legal provisions. In chapter two, we addressed sale in Islamic Fiqh and positive law as well as its Provision, its reasons, types and similar words such as ”Tawliyah and Wadhah” and their provisions. In chapter three, it is on the quality of the product, its concept, and the situation of fiqh and law in relation to the quality of the product. In Chapter four, it is on the facilities in relation to the payment of dabts as well as the provision on the sale in instalments in fiqh and law. As for part two, it is on the services commerce as well as their effects and it consists of four chapters: chapter one is one the services offered by the merchants to the buyers for promoting the sales. These services include home delivery, the service of follow up and maintenance, its fiqh and legal provisions. Chapter two is on the concept of warranty certificates, their fiqh and legal characterization as well as the resolutions of the fight synods on them. Chapter three is on the letters of credit in relation to the concept and provision whether the fiqh and legal one. Chapter four is on the concept of incentivizing gifts, their types, reasons, legitimacy, their fiqh and legal provision as well as the fiqh synods’ resolutions on them. Part three is entitled ”The Effect of Purchase Endearing Items on commercial marketability”. It consists of two chapters: Chapter one is on the effect of commercial marketability on designating money and price in contracts. In addition, there is the meaning of money, its types, history and effect on commercial marketability. Chapter Two is on the types of purchase endearing items and their effect on the commercial marketability. I mentioned each type of them and its effect on commercial marketability such as the method of displaying the product, method of advertizing it, its quality, the licence and easiness of its circulation, carriage and importance as well as how much the people need it and its type. In conclusion, I mentioned the most important results and recommendations. I prepared the draft law on the purchase endearing items in Islamic Fiqh and Positive Law.