الفهرس 
الفصل الأول : الإطار العام للدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aims to identifying the impact of the application of innovation marketing practices on enhancing the competitive advantage in the four stars hotels in Alexandria Governorate. to achieve this goal: , the researcher designed two types of questionnaire, one for employees and the other for customers, . A total of (300) questionnaires were distributed to a random sample of employees in the hotels of the study, of which (267) were valid for statistical analysis. A total of (300) questionnaires were distributed to a random sample of the guests in the hotels of the study. Of these, 250 were valid for statistical analysis to identify their views on innovation in service. The study has reached to a group of results was to: There is a statistically significant relationship between innovation in service and promotion of competitive advantage. There is a significant relationship between innovation in the price of service and the promotion of competitive advantage. There is a statistically significant relationship between innovation in promotion of service and promotion of competitive advantage. There is a statistically significant relationship between innovation in the distribution of service and the promotion of competitive advantage.