Search In this Thesis
   Search In this Thesis  
العنوان
Assessing the Electronic Trust Degree of Travel Agencies Websites in Egypt /
المؤلف
Seif, Assmaa Mohamed Othman.
هيئة الاعداد
باحث / أسماء محمد عثمان سيف
مشرف / صابرين جابر عبدالجليل
مشرف / محمد عزت محمد محمد
الموضوع
Tourism - Marketing. Place marketing.
تاريخ النشر
2019.
عدد الصفحات
169 p. :
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
السياحة والترفيه وإدارة الضيافة
تاريخ الإجازة
1/1/2019
مكان الإجازة
جامعة المنيا - كلية السياحة والفنادق - الدراسات السياحية
الفهرس
Only 14 pages are availabe for public view

from 217

from 217

Abstract

• The objectives of the study are as follows:
1- Determining the dimensions of E-trust in online services of travel agencies websites in Egypt.
2- Assessing the actual situation of tourists’ E-trust in travel agencies websites in Egypt.
3- Explaining the relationship between the electronic trust and tourist purchase intention in travel agencies website in Egypt.
4- Highlighting the problems which face tourists when planning their trips to Egypt via travel agencies website in Egypt.
5- Identifying the challenges and the obstacles facing the travel agencies in Egypt, which may affect tourists’ E-trust.
• Hypotheses of the Study:
Hypothese1. Tourists have more e-trust to purchase their tourism services through global tourist websites rather than the Egyptian travel agencies website.
Hypothese2. There is a significant difference in tourist’s e-trust degree, produced by travel agencies websites in Egypt according to many of their geographical regions and demographic attributes.
Hypothese3. There is a significant relationship between the websites factors (visual design, navigation design, information design, security, privacy, and reliability) and tourist’s E-trust in travel agencies website in Egypt.
Hypothese4. The high level of E-trust has a positive impact on the purchase intention in travel agencies websites in Egypt.
Hypothese5. There is a significant relationship between the dimensions of E-trust.
• The following general results and findings can be concluded as follows:
1. The study introduced a reliable and valid electronic tourism service quality scale. Based on the study results, it can be used to assess electronic trust in travel agencies. Moreover, it studies the impact of e-trust on the purchase intention.
2. The results of testing the model by Structural Equation Modeling (SEM) showed that it is convenient for the research. AMOS is one of the newest software developed for Structural Equation Modeling (SEM), so it is used to test the research model.
3. The high level of E-trust has a positive impact on the purchase intention in the travel agencies websites in Egypt.
4. There is a highly significant correlation between the dimensions of information design and reliability on the one hand and information design and Navigation Design on the other. In addition, there is a significant correlation between Navigation Design and Visual Design.
5. There is a significant difference in tourist’s e-trust degree, produced by travel agencies websites in Egypt according to many of their demographic attributes.
6. According to the questionnaire and interviews results, the tourists whose ages range between (40-50) have a higher e-trust to purchase their tourist services from travel agencies websites in Egypt.
7. The main purposes of using travel agencies websites were: to get information about tourism services; to compare the options between travel agencies; to book package tours; to book hotel rooms and to purchase flight tickets.
8. In Egypt, there is no source that provide reliable e-tourism statistics in order to know the actual numbers of electronic tourists and their online behaviors. This is due to the lack of the Egyptian tourism statistics system generally.