الفهرس 
IntroductionOnly 14 pages are availabe for public view
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Abstract
To achieve the objectives of the research 400 questionnaires were distributed on restaurant customers and the researcher also conducted 30 questionnaires with local restaurant managers in Fayoum City.
The researcher found there is a significant impact of social media on mental image of local restaurants, there is a significant impact of mass media on mental image of Local restaurants, there is a significant impact of monger rumors on mental image of local Restaurant, there is a significant impact of social media on the customer purchasing Decision, there is a significant impact of mass media on the customer purchasing decision, there is a significant impact of rumor mongers on the customer purchasing decision and there is a significant impact of the methods , solutions used by local restaurants on the customer purchase decision and there is a significant impact of the methods , solutions used by local restaurants on the customer mental image.