الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The study aimed to know the nature of the relationship between the quality of products, the value of the brand and the intention of buying, and to determine the nature of the direct impact of each of the dimensions of product quality on the intention of purchase, and the value of the value of the mark on the intention of purchase, and to identify the differences between customer perception of the study variables according to demographic variables according to ( For gender, age, educational level, monthly income, occupation, and place of residence. Then designing a suggested model for the study to be used as a guide to test the relationship between the variables of the study, then designing a survey list to collect data through a random sample of Egyptian food products customers in the Libyan market in both the cities of Tripoli and Benghazi, and to analyze the preliminary data of the study and then use the SPSS statistical program to enter Data The selected sample size reached (530) singles, while the number of valid retrieved forms was (431) forms, then they were entered into the statistical program at a rate of about (81%) of the total sample size Then, the arithmetic mean, multiple regression, Mann Whitney and Crowe Kassel test were used to measure the relationships between study variables. The study reached the following results: There is a strong positive moral correlation between all dimensions of product quality and purchase intent except for the price, and there is an average but correlation There is a strong positive moral correlation between all dimensions of brand value and intention of purchase The presence of a statistically significant effect at the level of significance of 5% for all dimensions of product quality on the intention of purchase The presence of a statistically significant effect at the 5% level of significance for all dimensions of the value of the brand on the intention to purchase except for after mental associations, its effect was weak The study also found that there were no significant differences between customer perception of the study variables according to demographic variables (gender, age, educational level, monthly income, occupation, place of residence except (type, place of residence) according to the variable of product quality