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العنوان
العلاقة بين جودة الخدمات المقدمة وارتباط العميل :
المؤلف
الطوخي، فايزة مصطفى سند.
هيئة الاعداد
باحث / فايزة مصطفى سند الطوخي
مشرف / عبدالعزيز على حسن
مناقش / ناجى محمد فوزى خشبة
مناقش / عبدالوهاب راغب
الموضوع
التنظيم والادراة. جودة العمل. خدمة العملاء.
تاريخ النشر
2020.
عدد الصفحات
مصدر الكترونى (168 صفحة) :
اللغة
العربية
الدرجة
ماجستير
التخصص
السلوك التنظيمي وإدارة الموارد البشرية
تاريخ الإجازة
16/11/2020
مكان الإجازة
جامعة المنصورة - كلية التجارة - قسم إدارة الأعمال
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 167

from 167

المستخلص

Abstract: In this thesis, the researcher addressed the determination of the nature of the relationship between the quality of services provided by Telecom Egypt and the customer’s engagement with the application on Central Mansoura West clients. Likewise, determining the impact of the quality of services provided by Telecom Egypt and the customer’s link to the company’s services, and finally measuring the degree of difference in customer opinions regarding the customer’s association with the direction of the company’s services according to the demographic changes . A proposed study model was designed to be used as a guide to test the relationship between study variables. The survey list, filled with the knowledge of the investigator, was designed and directed to Telecom Egypt’s clients from West Mansoura Central clients through personal interviews. To analyze the study’s primary data, the statistical program SPSS version v.24 was used to enter the primary data. The number of the selected sample size reached (400) singles, while the number of valid forms that were entered into the program reached 387 with a response rate estimated at about 96.75% of the total sample size. It was also used to calculate the Alpha Stability Factor for Cronbach Alpha, or the so-called Reliability Factor for Investigative Questions, to measure stability.
The results of the statistical analysis showed that there is a correlation between the quality of services provided by Telecom Egypt and the customer correlation, the study also showed a significant impact of the quality of services provided by Telecom Egypt and the client’s association with the Telecom Egypt in Western West Mansoura. The study found that there was no significant difference in customer opinions regarding the client’s association with the direction of Telecom Egypt in the West Mansoura Central and according to the difference in type, educational qualification and civilizational landmarks. Finally, the study found that there was a significant difference in customer opinions regarding the customer’s association with the Telecom Egypt trend in West Mansoura Central according to the difference in income.