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العنوان
Multi-level Marketing in Five-star Hotels in Egypt : The Opportunities and Challenges =
المؤلف
Ghannam, Sally Mohamed Hossam.
هيئة الاعداد
باحث / Sally Mohamed Hossam Ghannam
مشرف / Ahmed Mostafa Fawzy
مشرف / Abu Elnasr E. Sobaih
مشرف / Abu Elnasr E. Sobaih
الموضوع
Hotel management. Hotels - Marketing.
تاريخ النشر
2019.
عدد الصفحات
Various Pages :
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
Multidisciplinary تعددية التخصصات
تاريخ الإجازة
5/5/2019
مكان الإجازة
جامعة حلوان - كلية السياحة والفنادق - الدراسات الفندقية
الفهرس
Only 14 pages are availabe for public view

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Abstract

This chapter reviews the result of the semi-structure
interview with the investigated studied company of MLM
Qlife Style LTD and results of semi-structure interview with
experts. The company interview was divided to five sections.
Results of the interview were that the MLM companies
should have more than one supplier for their online
marketing. Hotels and MLM companies must illustrate a
certain clear criteria of choose each other and clear contract
elements to facilitate the work.
Hotel should assure that the MLM company is a member in
WDSA and check their company profile to be sure of the
good image and good reputation of it and the company has
Chapter Five: Perception of MLM Companies and Experts
165
big number of members. As mentioned before, according to
direct selling association report of 2016, a record of 20.5
million people were involved in direct selling in the United
States in 2016, a 1.5% increase from the previous year.