الفهرس 
مقدمةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Introduction: Previous years have witnessed many successive technological developments which in turn led to the emergence of innovation in marketing. Innovative marketing is important in achieving amazing results affecting the enterprise in general, so the ability to innovate is the measure of the ability of competition among companies. Besides, innovative marketing is the best solution to confront crises and rise again. The tourism sector is considered one of the service sectors that need to upgrade and permanently develop the services provided to tourists in order to achieve the desired success. Tourism services are considered a factor of attraction for any tourism destinations offer in quality services help to achieve customer satisfaction and consquentely apositive mental image . Research Problem: Marketing is a tool that determines the extent of the institutions ’success and as a result of the accelerated and advanced world. We need new methods in order to maintain a good competitive position in all fields. The tourism field in particular needs innovative methods in marketing to improve the mental image of tourist destinations and to attract different tourists to tourist destinations and achieve successes for companies and institutions operating in the tourism sector, especially after increasing the numbers of competition in the tourism sector significantly with their reliance on stereotypical marketing methods that make them faces of one currency and prevent One of them is distinguished from the other. The importance of research lies in the importance of changing the traditional marketing methods and methods and introducing innovative marketing methods in the tourism field, enabling us to improve the mental image of the tourist destination and achieve a significant increase in sales to institutions operating in the tourism sector. Especially for the tourism sector’s lack of marketing innovation and its dependence on common stereotypical methods. Also, finding a competitive advantage and trying to preserve it as long as possible because the lesson is not only to find a competitive advantage but to preserve it. Research Aims a. Study the development in marketing methods by comparing traditional and modern methods. b. Explore how to innovate and develop new products and the impact of innovation on marketing activity and try to benefit from innovative companies and institutions around the world. c. Analyzing the challenges facing innovative marketing. d. Explore how to develop tourism services to improve the mental image of the tourist destination and benefit from the successful marketing experiences of different countries in the tourism field. e. Study the importance of innovative marketing and its effect on the mental image of a tourist destination. Research Hypotheses : The absence of interest in innovation in the field of tourism marketing led to a deficiency in the mental image of Egypt as a tourist destination. Research Limitations Spatial limits: The survey forms were distributed to the official tourism agency (Ministry of Tourism - Tourism Promotion Authority). A- Technical Approach: The Arabic and foreign scientific references, studies, scientific research, conferences and official websites on the Internet and international international organizations have been relied upon to develop the theoretical framework for the study. B-Field Study Survey forms are designed for employees of departments and departments entrusted with marketing in the official tourism apparatus (Ministry of Tourism - and the Tourism Promotion Authority) to identify the extent of using innovative marketing methods or not. The sample individuals reached 40 individuals from the official tourism agency for marketing and the application has been applied to the tourist device The official without the private because the official tourist device is the primary responsible for building the mental image of Egypt as a tourist destination through its powers that contribute to the development of legislation and regulations for the private sector, it is the beginning to build and to improve the mental image of Egypt as a tourist destination. Survey forms are designed for employees of departments and departments entrusted with marketing in the official tourism apparatus (Ministry of Tourism - and the Tourism Promotion Authority) to identify the extent of using innovative marketing methods or not. The sample individuals reached 40 individuals from the official tourism agency for marketing and the application has been applied to the tourist device The official without the private because the official tourist device is the primary responsible for building the mental image of Egypt as a tourist destination through its powers that contribute to the development of legislation and regulations for the private sector, it is the beginning to build and to improve the mental image of Egypt as a tourist destination.