الفهرس 
مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 210 |  |  |
| | | from | 210 | | |
المستخلص
The study aimed to know the nature of the work of public relations in Iraqi institutions and to know about public relations in Iraqi institutions and the public, and the strength of interaction between them. This picture was decided for the purpose of the study. This study is considered one of the descriptive studies that describe the phenomenon with what it includes in terms of relationships and mutual effects between the variables, and this study aims to analyze and evaluate the role of modern technologies on the performance of public relations practitioners in Iraqi institutions. About the scientific axes that will be included in the questionnaire to reach the results that will be revealed by the study in the future. And conducting statistical transactions on them, and presenting their data in a way that can be used academically and practically. The study reached the following results: 1- The high level of job satisfaction in the Iraqi educational institutions and the high level of follow-up of modern means of communication, and the adoption of public relations practitioners, the study sample, of modern means of communication in their work, most notably the Internet in general, followed by social networks, telephone and telegram, computer, video, and in the last order, fax. 2- The results confirmed that the diversity of the motives for the public relations practitioner to use modern means of communication technology at work. The most prominent motives were the motive for obtaining information, followed by watching and following the news, communicating between people, then transferring files, advertising, then entertainment and fun. 3- The results showed the impact of modern technologies on the organization’s performance effectively, the importance of modern technologies to achieve effective communication with the Public Relations Department and the external public to reduce time, effort and cost and achieve resonance between the organization and the public, which increases the level of external audience’s satisfaction towards the institution. 4- The results indicate the importance of modern technologies for the internal public, and the importance of modern technologies in completing the functional tasks of the Public Relations Department.