الفهرس 
شكر وتقديريوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aimed to investigate the direct and indirect effect of the customer empowerment dimensions named informational empowerment and perceived control on brand evangelism dimensions which are intention to continuous sport team cheers, positive brand referral and oppositional brand referral via brand psychological ownership. Data were collected from 744 Al-Ahly and Zamalek fans in Egypt. Path analysis is employed to test the research hypotheses using Warp PLS version 7.