الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص This study aimed to identify the role of strategic intelligence in enhancing the reputation of service organizations: an applied study on the Petroleum Commercial Services Company (Petrotrade).The data obtained through the survey list was based on a sample of workers in the Petroleum Commercial Services Company (Petrotrade). The sample size was (265) individuals, and the following statistical methods were used: Saberman correlation coefficient, simple regression analysis, Mann and Tine test, and Kruskal-Wallis test. The study concluded that there is a moral and positive impact of the dimensions of strategic intelligence in enhancing the reputation of service organizations, and the study also found that there are no statistically significant differences between the opinions of the employees of the Petroleum Commercial Services Company (Petrotrade) with respect to demographic variables. |