الفهرس 
الفصل الأوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
In this study, the researcher dealt with the impact of competitive advantage on the customer’s commitment to the trade mark “a field study on Telecom Egypt’s customers in Dakahlia Governorate, and the review of previous studies indicates that there is no study that dealt with the study variables (competitive advantage - the customer’s commitment to the trade mark) in one study. A soft random sample of Telecom Egypt customers in Dakahlia governorate whose size is estimated at (394 items), and the number of correct forms that were retrieved and which were subjected to analysis was (324) with a response rate of 82%.of the total sample.The researcher used a survey list that was prepared for the purpose of data collection. For the study variables, and to analyze the primary data of the study, the SPSS statistical program was used to enter the primary data, The study found a statistically significant correlation between the dimensions of competitive advantage (lowest cost, quality, flexibility, mental image), and the dimensions of customer commitment (Affective commitment, normative commitment, continual commitment) on Telecom Egypt customers in Dakahlia Governorate, under study., The study also found a positive significant impact of competitive advantage in achieving the customer’s commitment to the trade mark, and there are significant differences between the respondents’ opinions in the Egyptian Telecom Company under study towards their awareness of the research variables according to the demographic variables (gender, academic qualification, age, marital status, profession).