الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Marketing is nowadays one of the areas that deserve to be studied in light of the intense competition in the local and international markets. At the present time, customers are no longer easy to reach goals, and with the increasing interest of organizations to focus on gaining more customers to achieve more profit, it was necessary to achieve the concept of integration between The organization and the client and maintain the relationship between them in the long term. In order for the marketing thought to reach this concept, marketing, since its scientific inception in the last century, has gone through many stages that led to the development of its concept and philosophy. Considering customers as partners of the organization, which is known as relationship marketing, which led organizations to see customers from a different point of view and to build long-term continuous relationships with them and maintain these old customers by providing services and products that meet their needs with high quality and keenness on creativity and constant innovation in them. In view of the rapid changes that we are witnessing today, innovation, especially in the marketing field, has become an inevitable requirement to survive in the business market and face competition. Rather, it goes beyond it to creating new markets called blue oceans due to the fact that they are devoid of bloody competition, which may threaten the survival of the institution in the market. Today’s consumer will not be The consumer of tomorrow, given that innovation is an ongoing activity and markets have really gone beyond the real space to the virtual space.