الفهرس 
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Abstract
Internal Marketing (IM) is considered sustainable management to motivate employees and achieve long-term objectives such as increasing employee retention. This paper aims to investigate the effect of internal marketing mix elements (internal product, internal price, internal promotion, internal distribution, internal people, internal processes, and internal physical evidence) on employee organizational commitment of the airlines in Egypt. Using a sample of (405) employees at different administrative levels in airlines. The questionnaire forms were used and distributed on paper and electronically in (18) airlines in Egypt. Descriptive statistics, Pearson correlation, and regression analysis were used to find the results. The study found that the internal marketing elements (internal product, internal price, internal promotion, internal people, internal processes) have a statistically significant effect on the employee organizational commitment in airlines. Based on the study results, the researcher recommends the managers and decision-makers of the airlines in Egypt with the following: enhance the internal market research and segmentation, training programs, role fit and clarity, career advancement for all employees, financial rewards, internal communication, automating tasks, applying the delegating and supporting style of management, and concentrating what employees do. Human resources management and marketing should work together in the airlines to enhance the employee organizational commitment, help them enjoy their job experiences, and improve their quality of life.