الفهرس 
الفصل الاول مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 201 |  |  |
| | | from | 201 | | |
المستخلص
Purpose: The main Purpose of this study is to determine the factors affecting pink marketing and their impact on the purchase decision by applying to the purchase of gold products in Mansoura. Methodology: It was relied on the data obtained through the electronic survey list that was conducted on a sample of gold products customers in Mansoura, and the sample size was (384) single from gold products customers. Statistical Software in the Social Sciences (SPSS V.26). Findings: Findings: There’s a direct correlation relation with a statistical significance among the main variables and among each other and it’s embodied in the dimensions of pink marketing and the purchase decision. The results added a positive and significant effect of each of the brand image, pricing, product features and the impact of reference groups on the purchase decision for gold products. The results also reached to There are significant differences between the perception of golden products customers in Mansoura about the dimensions of pink marketing and the purchase decision according to educational qualification, age, income level and marital status.