الفهرس 
الفصل الأول مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Objective of the study: In this study, the researcher dealt with the role of marketing knowledge in developing new products, “an applied study on Toshiba Elaraby Company. Study methodology: A soft random sample of Toshiba Elaraby customers in Dakahlia Governorate was selected with an estimated size of (384 items), and the number of correct forms retrieved and analyzed was (362 forms) with a response rate of 94%.of the total sample. The researcher used a survey list that was prepared for the purpose of collecting data on the study variables, and to analyze the primary data of the study, the SPSS statistical program was used to enter the primary data. Results: he study concluded that there is a significant statistically significant correlation between the dimensions of marketing knowledge (knowledge acquisition, knowledge storage, knowledge sharing, knowledge application) and the development of new products on the customers of Toshiba Elaraby Company in the Dakahlia Governorate under study. The study also found a significant effect. Positive marketing knowledge in the development of new products, and there are significant differences between the opinions of respondents from the customers of the Arab company Toshiba under study towards their awareness of research variables according to demographic variables (gender, educational qualification, age, marital status).