الفهرس 
الفصل الأول: مقدمة الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aimed to aims to identify the relationship between destination brand equity and its dimensions on the online customer engagement An applied study on customers of the resorts of Sharm El-Sheikh and Hurghada in Egypt. The sample size was 424 individuals, and their opinions were surveyed using the Online Survey, which was designed on the Google Drive search engine to suit the nature of the study. The program (SPSS V.26) was relied upon to enter data and access the results of the study. The results of the study concluded that there is a strong positive correlation between the dimensions of destination brand equity (brand awareness, brand image, brand quality and brand loyalty) with online customer engagement. As well as the presence of a positive, significant effect of the dimensions of destination brand equity on the online customer engagement, as the study found that there were no significant differences in the perception of customers of the destinations under study for the study variables according to (type, educational level and income level). While there were significant differences in the customer’s perception of the study variables according to age.