الفهرس 
Title : Evolving shopping mall image and user perception and cognitive performance
SummaryOnly 14 pages are availabe for public view
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Abstract
The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the user{u2019}s perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users{u2019} preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping mall{u2019}s environment