الفهرس 
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Abstract
Viral marketing expresses passing marketing messages through social networks and the Internet as a common means of spreading information at high speed. The image also expresses tourists’ impressions and opinions about the tourist destination. The study’s main aim is to assess the impact of viral marketing on the image of Egyptian tourist destinations through social networking sites (Facebook and YouTube). The current study used descriptive methodology through content analysis of the official page of the Egyptian Tourist Authority ”Experience Egypt” on social networking sites (Facebook and YouTube).
The study results revealed that viral marketing through social media has a significant impact on forming the image of Egyptian tourist destinations. Furthermore, Egypt has the great capability to enhance its tourist destinations’ positive image among the best tourist destinations in the world.
The study concluded with some recommendations for officials of the Egyptian Tourist Authority, colleges and institutes of tourism, hotels, and managers of Egyptian tourism companies. In conclusion, the study recommended further studies related to viral marketing and the image of Egypt that tourists have around the world through other social networking sites.
Keywords: Electronic Word of Mouth (EWOM), Destination Image, Social Networking Sites; Facebook - YouTube, Viral Marketing.