الفهرس 
الفصل الأول مقدمة البحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
In this study, the researcher dealt with determining the impact of integrated electronic marketing communications on making purchasing decisions, by applying it to Mansoura University students. The main objective of this study is to measure the impact of integrated electronic marketing communications on making purchase decisions, by applying it to Mansoura University students, and also to measure the degree of students’ differing opinions according to demographic variables. A proposed study model was designed to be used as a guide to test the relationship between study variables. The survey list prepared for this was also designed, and it was directed to Mansoura University students with different scientific specializations through personal interview and the Internet, and to analyze the primary data of the study. The results of the statistical analysis showed that there is a significant positive correlation between integrated electronic marketing communications and making purchase decisions. The study also showed that there was no significant effect of a statistical significance for integrated marketing communications on making purchase decisions. The study concluded that there was no significant difference in the opinions of Mansoura University students according to their different demographic variables.