الفهرس 
الفصل الأوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The present study aimed to investigate both direct and indirect effects of two antecedents of customers’ trust in the platform (i.e., perceived value and perceived risk) on two consequences (i.e., continuance intention and platform advocacy) through trust in the platform. Data were collected from ride-sharing customers in Egypt using an online survey, which was designed on the search engine Google drive. The SPSS is used to process the primary data. Path analysis was employed to measure the direct and indirect relationships between more than two variables by AMOS Version 21. The research results showed that there is a direct positive effect of perceived value (i.e., technical value, economic value, and emotional value) on trust in the platform and platform advocacy. The results confirmed that technical value has a direct positive effect on continuance intention. Additionally, the study results showed that there is a direct negative effect of perceived risk (i.e., privacy risk, performance risk, and security risk) on trust in the platform. Moreover, the results confirmed the direct positive effect of trust in the platform on continuance intention and platform advocacy. Finally, the findings indicated that trust in the platform mediated the relationship between perceived value and both continuance intention and platform advocacy.