الفهرس 
Chapter fourOnly 14 pages are availabe for public view
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Abstract
The Internet is being used increasingly by consumers to inform their decisions on which holiday destination to visit or hotel to book. Without actually experiencing the hotel or holiday destination, travelers have limited opportunity to assess the quality of service they will receive and whether it will meet their expectations. Services are intangible products that are produced and consumed concurrently and therefore difficult to evaluate prior to their consumption.
Online Reviews provide both positive and negative evaluations of a firm’s service and often remain on sites for a long period of time exerting a lasting impact on a firm’s reputation. Of critical importance then, is consideration of how online reviews sites may influence consumers’ perception of firms’ quality of service and of how best to manage these sites to reduce the impact of negative reviews on the firm’s reputation.
The online review have been studied as a new phenomenon in the travel industry and its effects on the travel decision making. This study has been divided into two sections: (1) the theoretical study of the online review and its impact in travel decision, its features, its advantages and disadvantages. (2) all the factors that affect it through depending on books, masters, scientific articles, internet, foreign references which dealing with online review on one way or another.
The field study was done through designing a questionnaire and distributing it on a random sample of respondents to achieve the study objectives.
The study found the following:
1- Online reviews will affect positively in the travel decision making.
2- There are some factors standing behind the importance of online reviews in travel decision making, like enhancing companies image, creating an up to date corporate image, guiding customers to knowledge