الفهرس 
الاطار النظري والمفاهيمييوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Objective This study aimed to identify the modified role of the capacity of knowledge in the relationship between marketing prowess and the competitive performance of mobile phone companies in Dakahlia Governorate.The study methodology The data obtained through a list of the survey that was conducted on a sample of workers in mobile phone companies in the city of Mansoura was relied upon, and the sample size was (353) individuals, the response rate reached 91.5%, which is an acceptable percentage, and a group of The statistical methods were descriptive statistics, multiple linear regression, hierarchical regression, and Mann Whitny test....Results: This study concluded that there is a significant relationship between the carrying capacity of knowledge, marketing prowess, and competitive performance, as well as that the absorptive capacity of knowledge modifies the relationship between marketing prowess and the competitive performance of mobile phone companies in Dakahlia Governorate.