الفهرس 
The relationship between social media rumors and brand image in the Egyptian FMCG
AbstractOnly 14 pages are availabe for public view
 |  | from | 134 |  |  |
| | | from | 134 | | |
Abstract
This research aims to explain the relationship between social media rumors and brand image in the Egyptian fast moving consumer goods market, the research is all about rumors which circulate online in social media platforms, the history of rumors, how rumors affect the brand image in every possible way, also the research mentioning the reasons of why rumors existed. Also in this research, we will aim to identify the strategies in how to combat and deal with rumors in social media sites, explaining the history of social media itself, how it was formed and how users were adopted to the usage of social media and also how social media affected our daily life styles in the society, explaining the brand image and their dimensions in the FMCG and how is it related to rumors especially social media rumors . In this research we identified the secondary data used for the topic along with the qualitative research used. Also we identified the model which is used for the research along with its hypotheses argument and the need for this model and the objectives of the model along with the important contributions of the model and the limitations of the model. Also we adopted the methodology techniques used for the research , which conclusive descriptive research design , the sample plan and sample techniques along with the measurement , data collection and data analysis