الفهرس 
مقدمة البحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The consumer is a main focus in marketing activities, and the researched industrial companies have always sought to provide the best for him through the continuous development of marketing programs of products, distribution outlets, marketing communications, services and others. However, the marketing environment is marred by many obstacles such as unfair competition and the exploitation of consumers in fraudulent sales. Products and misinformation in advertisements. Institutions have also been subjected to pressures from consumer groups and governments to reduce these phenomena to protect consumers, and this phenomenon is known as marketing deception. However, the spread of the culture of consumption affected the patterns and levels of consumption among members of society, and contributed to the growth of consumer spending, and due to other factors such as advertisements and the invasion of Western cultures, the methods of consumption changed and with them products spread with various good, imitation and poor brands at various prices, and markets expanded to reach all segments of consumers.Based on the foregoing and in order to achieve the objectives of the research, the researcher seeks to answer the following questions:- Is there a significant correlation between the culture of consumption and consumer awareness of deception marketing in the Libyan industrial companies?- Is there a moral impact of the culture of consumption and consumer awareness of deception marketing in the Libyan industrial companies?- Is there a moral consensual relationship between the culture of consumption and consumer awareness of marketing deception in the Libyan industrial companies?he research aims to study the impact of Consumer culture on consumer awareness of marketing deception by applying to the trade of consumer goods in Tripoli - Libya). The researcher used a questionnaire that was prepared for the purpose of collecting data on the research variables, which represent the variables of consumer culture (independent variable) and marketing deception (dependent variable). Simple regression to check the validity of the research hypothesesThe researcher concluded several results represented in the existence of a significant correlation between consumer culture and the dimensions of marketing deception at the level of significant significance (0.05), and the presence of a significant effect of each variable of consumer culture on marketing deception at the level of significant significance (0.05)