الفهرس 
The potential effect of urban image on city branding
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Abstract
In the global economy, cities compete to attract talent, investors, events and tourists. To meet these challenges, cities are engaging in marketing and branding to improve their image and position themselves on the international scene.This Thesis presents the key elements of the city branding, and assesses the factors that increase the city branding strength. It also analyzes the urban image of different capitals that have strong city branding; in order to conclude a proposed urban image guideline. Finally drive a proposed mathematical model for evaluating the urban image of cities