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العنوان
The impact of digital economy on the service quality :
الناشر
Ola Morsy ,
المؤلف
Ola Morsy
هيئة الاعداد
مشرف / Ola Morsy
مشرف / Hegazy Mohamed Zaher
مشرف / Mohamed Nagiub
مشرف / Naglaa Ragaa Saied
تاريخ النشر
2019
عدد الصفحات
125 , (4) Leaves :
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
الإحصاء والاحتمالات
تاريخ الإجازة
23/11/2019
مكان الإجازة
جامعة القاهرة - المكتبة المركزية - Statistical Research
الفهرس
Only 14 pages are availabe for public view

from 149

from 149

Abstract

The research is highlighting the digital revolution in the field of transportation industry trying to explore the determinants beyond the success and spread of online transportation services in Egypt in conjunction with, investigating the Egyptian customer experience and willingness to use e-services that provided by some information technology platforms as Uber. Focusing on three main axes of variables: the first axis includes the online value perceptions (5 determinants), the second axis includes e-service quality (7 determinants) and third one represents the overall Egyptian customer satisfaction in the global digital ecosystem. A qualitative descriptive case study approach was used in this research. The targeted population is smart phone users in Cairo.The sample size is estimated to be 385 customers. The study sample was selected by using the Stratified random sampling technique. Online Closed-ended questions questionnaire was created and designed by using one of online survey tool ”Qualtrics survey tool3.A survey was conducted via online channels (social media, emails, Data was analyzed using IBM Statistical Package for the Social Sciences (SPSS).One of the main interesting findings of our research is the fact that Egyptian customers are ready to use E-services, where the results showed that there are statistically significant differences between: the mean of responses of the sample study towards the dimensions of overall satisfaction and the hypothesized mean at significance value (Ü {u2264} 0.01) and confidence level 99%. Which reflects the attitude of Egyptian customers towards the online services