الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص The study aimed to reveal the reality of the marketing mix in private universities in the State of Kuwait, and to determine the correlation between the performance of the marketing mix in private universities in Kuwait , the reputation of private university educational institutions and student satisfaction in the State of Kuwait. The study tool was a survey list to collect information prepared by the researcher, it was distributed to a research group of students from the Gulf University of Science and the National University of Science for the State of Kuwait, which amounted to 384 lists, and given the objectives of the research, the researcher used the descriptive correlative approach. The study reached a number of results: There is a statistically significant effect of the dimensions of the marketing mix on the dimensions of the reputation of private universities in the State of Kuwait, there is a significant and statistically significant effect of the dimensions of the marketing mix on the dimensions of student satisfaction in private universities in the State of Kuwait, there is a significant and statistically significant effect of the dimensions of the marketing mix on the dimensions of satisfaction Students in private universities in the State of Kuwait. In light of the findings of the study, it was recommended that private universities work to provide the required student services, and provide them in the best way, in line with the needs and aspirations of students. |