الفهرس 
Relationship between job satisfaction, professional image and nurses marketing of the nursing profession
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Abstract
Background: A global shortage of healthcare professionals calls for effective recruitment and retention strategies. One approach that has received increasing interest is the use of marketing to reduce occupational and organizational turnover among practicing nurses. Aim: The current study assesses the relationship between job satisfaction, professional image and marketing of the nursing profession. Subjects and Methods: A descriptive correlational design was utilized to achieve the stated aim. The study was conducted at New Kaser El-Aini Teaching Hospital. A samples of 293 nurses were invited to participate in the study. Questionnaire for nurses was developed and utilized that consist of four parts: the first part was related to the nurse personal characteristics, the second part assess the nurses job satisfaction , the third part was related to nurses perception of professional image, the fourth part was about nurses participation in marketing activities. Results: The study showed that the study sample had low job satisfaction with mean percentage of about 59%. The study sample had moderate professional image with mean percentage of 68%. The study sample had very low promotional activities with mean percentage of about 36%. Conclusion: The present study concluded that there was a positive relationship between study sample job satisfaction & professional image and promotional & marketing activities. As highly satisfied nurses with high professional image perception having high level of promotional and marking activities. Recommendations: Measure nurses job satisfaction regularly. Also developing strategies to improve nurses image and implementing nursing profession marketing plan