الفهرس 
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Abstract
Intelligent systems and tourism fit in perfectly by collecting and processing information about the personal needs of the users, they can facilitate the decision making process and greatly influence tourists’ information search. Accordingly, artificial intelligence has already been adapted to some extent in various parts of tourism industry. Even though the concept of artificial intelligence was introduced by Alan Turing in 1936 , and there have been proof of successful use of artificial intelligence in travel industry at the very beginning of the century , the scientific literature on the use of artificial intelligence in tourism industry continues to be scarce. It must be noted that there seems to be an increase in the number of the scientific papers published on the subject in the last two years. It may have something to do with the fact that in 2017 the largest industry intelligence platform providing media, insights and marketing to key sectors of travel, identified artificial intelligence as a megatrend in tourism industry.
This thesis discusses the existing level of adoption and illustrates the possible effect on the travel and tourism industry of artificial intelligence systems. The work project focuses on existing AI technologies and tools such as chatbots, robots, forecasting, virtual reality, augmented reality and their use in the journey of the traveler. The impact evaluation is based on debates and opinions of the experts. The aim of the work is to provide management and owners with guidance on how to handle their travel and tourism business with artificial intelligence.