الفهرس 
الفصل الأول مقدمة البحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The study aimed to measure the relationship between digital marketing and crisis management Applied To The Egyptian Telecom Company Staff in Dakahliya Governorate. Through previous studies, a descriptive model for the study was proposed that illustrates the dimensions of digital marketing and that of crisis management. A survey list was also designed that included the digital marketing and crisis management scales. The necessary tests were conducted to measure the validity and reliability of the study scales. It was directed to a sample of employees of the company under study, and the sample size was (219 individuals), and the response rate was 80.8% of the total sample.
The study concluded that there is a direct relationship between digital marketing and crisis management. The more digital marketing increases, the greater the ability to manage crises and vice versa. The study also found a positive impact of digital marketing on crisis management The study aimed to measure the relationship between digital marketing and crisis management Applied To The Egyptian Telecom Company Staff in Dakahliya Governorate. Through previous studies, a descriptive model for the study was proposed that illustrates the dimensions of digital marketing and that of crisis management. A survey list was also designed that included the digital marketing and crisis management scales. The necessary tests were conducted to measure the validity and reliability of the study scales. It was directed to a sample of employees of the company under study, and the sample size was (219 individuals), and the response rate was 80.8% of the total sample. The study concluded that there is a direct relationship between digital marketing and crisis management. The more digital marketing increases, the greater the ability to manage crises and vice versa. The study also found a positive impact of digital marketing on crisis management.