الفهرس 
Title : Effect of social marketing campaign on the utilization of adolescent health services at the family medicine clinics and the adolescent healthcare clinic, cairo university hospitals
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Abstract
Adolescent health services are underutilized, and social marketing can be used effectively to raise awareness and change attitudes and behaviors related to adolescent healthand promote service utilization.
Objectives:to design a social marketing campaign that promotes adolescent health care and to assess its effect on the utilization rate of the adolescent health services provided at the Family Medicine clinics, Cairo University Hospitals.
Methods: An intervention study (community trial) using a convenient sample. The three months campaign duration included dissemination of the promotional material in Al-SayedaZainab area and the Family Medicine clinics and the launching of the Facebook page (Youth Health) to promote adolescent health care. Evaluation was done through comparing the clinics records and the awareness of the clinics’ attendees about adolescent health care pre- and post-campaign and by assessing the awareness of the Facebook page followers and their satisfaction with its performance.
Results: The campaign was able to increase the utilization of adolescent health care servicesand there was also a significant increase in the awareness of the clinics’ attendees about adolescent health care from 0% to 12.7% (P-value < 0.001) post-campaign. Awareness about adolescent health care among theonline participantsincreased from 8.5% to59.6%.