الفهرس 
مقدمة البحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The primary objective of this study is to examine the relationship between digital marketing using influencers and its role in improving healthcare service quality, as applied to specialized medical centers at Mansoura University. A proposed model was designed for the study, to be used as a guide for testing the relationship between the study variables. An inquiry questionnaire was also designed and directed towards employees in specialized medical centers at Mansoura University through personal interviews. To analyze the preliminary data of the study, the statistical program SPSS was used for data entry. The research sample size was 377 individuals with a response rate of 100%.The statistical analysis results revealed a significant correlation between the dimensions of digital marketing using influencers and healthcare service quality dimensions. Furthermore, the results indicated a significant impact of the dimensions of digital marketing using influencers on healthcare service quality dimensions.