الفهرس 
IntroductionOnly 14 pages are availabe for public view
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Abstract
The role of entrepreneurship is rising in the travel and tourism sector similar to any other industry. This is due to the close relationship between entrepreneurship, sustainability, and the survival of the industry. The tourism sector’s fierce competition and the demand for novel products and services require active involvement from the entrepreneurial community. This study aims to assess the experience of innovative and entrepreneurial activity in the Egyptian tourism industry. Consequently, study adapted the analytically- descriptive techniques by employing the mixed methods which are the questionnaire as a quantitative method and the open interview as the qualitative technique for data collection.
Thus, the study encompasses literature review, a specially designed survey distributed to a randomized sample of Egyptian startups, business owners, and extensive interviews with experts in Egyptian entrepreneurship and tourism. The study sample was the Egyptian startups and business owners. Extensive interviews with experts in Egyptian entrepreneurship and tourism. The findings indicated Lack of advertising for the Egyptian tourist destination overseas, ineffective human resources and weak diversification of tourism products (cultural, heritage, medical, and environmental). The research thus recommended that, Establish a startup company to provide training and qualifications for fresh graduates and Humane resources in tourism and Support the creation of eco-friendly tourism strategies that minimize adverse effects on the environment.