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العنوان
توظيف الإنفوجرافيك في معالجة الأزمات الصحية وعلاقتها بالإدراك والتذكر لدى الجمهور المصري :
المؤلف
مزيد، ولاء محمد احمد
هيئة الاعداد
باحث / ولاء محمد احمد مزيد
مشرف / عبد الجواد سعيد
مشرف / سحر محمد وهبي
مناقش / عبد الجواد سعيد
الموضوع
معالجة الأزمات الصحية . الصحافة الإلكترونية. الإنفوجرافيك.
تاريخ النشر
2023 م.
عدد الصفحات
373 ص. :
اللغة
العربية
الدرجة
الدكتوراه
التخصص
العلوم الاجتماعية (متفرقات)
تاريخ الإجازة
1/10/2023
مكان الإجازة
جامعة سوهاج - كلية الآداب - الاعلام
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 353

from 353

المستخلص

The first objective of the study is to identify how the sites of the study uses infographics in addressing health crises, while the second objective of the study is to test the effect of infographics (as an independent variable) on perception and memory rates of information (as a dependent variable).
This study belongs to descriptive research and used the analytical survey approach, the semi-experimental approach, and the interrelationships study approach. Youm7, the study included a comprehensive inventory of all infographics that include health information in the study sites from 2019 to 2022, with (1433) infographics. Fourth, in the Department of Sports Administration, Faculty of Physical Education, Sohag University, with a strength of (90) sample.
The most important results of the analytical study:
The results of the analytical study regarding the extent to which the study sites depend on the art of infographics in dealing with health crises, showed a clear disparity between the national - private - party study sites, as it revealed the superiority of the Youm7, which achieved more than half of the total number of infographics in the study sites, coming as the first place, and the Al-Ahram website came in the second place, and with a clear difference, the Al-Wafd Gate came in the third place.
The results of the study showed the number of infographics during the period from 2019-2022, the year 2020 came in the first place in terms of interest of the study sites in the use of infographics in dealing with health crises, and in the second place came the year 2021, and in the third place it came in the year 2022, and in the last place and with a large difference came 2019.
The static infographic ranked first among the types of infographics in all study sites, then the mobile infographic came in the second rank.
The study revealed the diversity in the dealing methods in all the study sample sites. Which combined the method of raising awareness of the diseases spread in society and methods of prevention, the method of analysis, explanation and interpretation, the descriptive narration method, the number of injuries and recoveries, the method of repercussions and future scenarios during health crises.
The method of awareness and counseling in dealing with health crises came first of dealing methods in health sites.
The use of infographics for preventive instructions came in the first place in terms of the idea around which the infographic was centered in dealing with health crises. While in the Youm7, the use of public health news and information came in the second place, followed by a large difference in statistics, and in the sixth place came the use of infographics in health initiatives.
The general results of the semi-experimental study:
The second group that was exposed to the animated infographic came in the first place in the level of free remembering and perception, and the level of closed perception, while the first group that was exposed to the fixed infographic came in the first place in the level of closed remembering.
The second group that was exposed to infographics with four or more colors ranked first in the level of remembering and free perception, while the first group that was exposed to infographics with three colors ranked first in the level of closed perception, and the third group that was exposed to text only came in the first order in closed memory.
The second group that was exposed to the vertical infographic came in the first order at the level of remembering and free perception, at the level of closed remembering came the third group that was exposed to text only in the first order, and at the level of closed perception the first group that was exposed to the horizontal infographic came in the first order.
The second group that was exposed to the infographic accompanying a text came in the first place in the level of free remembering and perception, the level of closed perception, and the third group that was exposed to text only came in the first place in the level of closed remembering.