الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This research aims to measure the effect of interactive marketing dimensions on achieving competitive advantage an applied study on the Egyptian Post customers. Data was collected from 365 individual Egyptian postal customers. (Descriptive statistics, one-way analysis of variance, Pearson correlation coefficient, multiple regression analysis) were used. The study found that there is a significant positive correlation for each of trust, commitment, interaction, communication, two-way communication, quality of service on the competitive advantage, and the study also found a significant effect for each of trust, commitment, communication and two-way communication on the competitive advantage. The study also found that there is no significant effect of each of interaction and service quality on competitive advantage, and the study also found that there are no significant differences between the opinions of the sample members about some dimensions of interactive marketing and competitive advantage according to each of gender, age, marital status, monthly income, level of education and place of residence.