الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The study aimed to investigate the performance of the official spokesperson in government institutions and the impressions formed by the public towards these institutions. A survey methodology was employed, and a questionnaire was used as a data collection tool from a sample of 400 individuals selected randomly.A two-week survey study was conducted on 10% of the total sample (40 individuals) to identify the government institutions that the public is aware of having an official spokesperson. The study included 30 Egyptian government institutions, and the results showed a high level of awareness among the Egyptian public regarding the official spokespersons of the Ministry of Higher Education and Scientific Research, as well as the Ministry of Health and Population.The study yielded several results, including a partial correlation between the frequency of exposure of the study sample to communication messages from the official spokesperson and the impression formed about the spokesperson. The study also revealed statistically significant differences in the performance of the official spokesperson in the studied government institutions and the impression formed about the spokesperson. Furthermore, the results indicated a statistically significant correlation between the performance of the official spokesperson (task performance, adaptive performance, contextual performance) in both the Ministry of Higher Education and Scientific Research and the Ministry of Health and Population, and the impression formed about these institutions. Additionally, there were significant differences between the impression formed by the public about the spokesperson representing the organization or government entity and the overall impression formed by the public about these government institutions and entities themselves.The study findings also pointed to a partial correlation between demographic variables and the public’s evaluation of the performance of the official spokesperson and their impressions towards the government institutions under study. The evaluation of the public’s performance of the official spokesperson in both the Ministry of Higher Education and Scientific Research and the Ministry of Health and Population differed based on the demographic variables of the study participants. Similarly, their impressions formed about these government institutions varied based on their demographic variables, such as gender, age